Practical answers to a business software question.
Magic Assembly helps businesses use custom software to improve how they operate, serve customers in new ways, and create new business and revenue opportunities. We recommend building only when it makes business sense.
Four principles
Evidence before recommendations
We start with facts, not a proposal: what your current software costs, what your customers need and what an idea is realistically worth.
Neutral about the answer
Keep what you have, improve it, build something new, or don’t build at all. Each is a real answer.
Plain language
Short sentences and visible assumptions, so you can check the reasoning yourself.
Ownership only where it’s justified
We recommend building software when there’s a sound business reason to do so, not simply because building is possible. When there isn’t, we say so.
Prefer to talk it through first?Contact Magic Assembly
Prefer to start on your own?
Run the Software Ownership Assessment to evaluate the software you have, or explore the Software Opportunity Generator to find growth opportunities. Neither is required before you get in touch.